1-The ‘diffusion of innovation’ theory introduced by “Everett Rogers
described t
1-The ‘diffusion of innovation’ theory introduced by “Everett Rogers
described the process by which an individual adopts a new idea. Based on this
quote, assess the market potential for the company to introduce innovative
products and their global effects
2-Do you agree/disagree that Horizontal integration is the best choice for the
company? f the related industry?