In previous assignments, you learned to recognize the visual representations of ethos, pathos and logos and to analyze how these rhetorical appeals are used to persuade. You will develop a 750-1000 word rhetorical analysis essay on the advertisement you selected from Ads of the World link
https://www.adsoftheworld.com/campaigns/the-stage-of-your-life
Links to an external site.. The ad can be for any product or service and should include all three rhetorical appeals (ethos, pathos, logos). Your analysis must also take into consideration the advertiser’s intended audience. An analysis is basically a critical look — you will be assessing what effect the advertiser intends to have on the audience, and whether you feel the advertiser will have the desired effect. Is the attempt to persuade using each rhetorical appeal effective? Or not? Why or why not?
Advertisement
If you have chosen a print ad, provide the image from the ad at the top of your essay, before the title. If you have chosen a video advertisement, embed the video into your document above the title of your essay.
Essay Development
Your essay will include a clear thesis and well-developed key ideas with topic sentences and supporting examples. The essay will also follow the conventional organization of the three elements of introduction, body and conclusion. Follow the paragraph formula below:
Paragraph #1: Introduction and Thesis Statement. The introduction introduces the topic, creates interest for the reader, and provides the thesis. The thesis (or main idea) will address whether you feel the advertisement is persuasive — this deduction will of course be based on your assessment of ethos, pathos and logos. Thesis statements must be the last sentence in the introduction paragraph.
Paragraph #2: Intended audience: Using information about where and when the advertisement was published, the ages, sexes/genders, and races of any models or actors, and the layout and color palette of the advertisement discuss who the intended audience is. Tell your reader at least three things about this audience; consider the audience’s values, knowledge, and demographics.
Paragraph #3: Ethos. Describe for your reader how the advertiser uses ethos. Give concrete examples from the ad. If you feel ethos is effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #4: Pathos. Describe for your reader how the advertiser uses pathos. Give concrete examples from the ad. If you feel pathos is effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #5: Logos. Describe for your reader how the advertiser uses logos. Give concrete examples from the ad. If you feel logos is effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #6: Conclusion. In your final paragraph, take a moment to discuss the overall effect of the advertisement with regard to ethos, pathos and logos. Which rhetorical appeal was used most effectively? Why? Which was used least effectively? Why? In different words, reiterate your thesis.