Assume you are in a decision-making marketing role for ACME Company who is launc
Assume you are in a decision-making marketing role for ACME Company who is launching a new product. The CEO has come to you with a new task:
The task includes pricing out a redesign of the website, getting a new brochure designed and printed, and launching a social media campaign on at least 3 platforms to promote the XYZ product.
In addition to pricing those marketing activities out, she has asked for your professional opinion in adding 4 more priced out marketing activities to the list and why you chose them.
She has given you a deadline to create a marketing budget worthy enough to present at the next board meeting.
Use Excel for your charts or tables. Narrative should be 4-6-pages in length.
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