Category: Business and Management : Hospitality

Please click the link to Case Study (Social Media).pdf Download Case Study (Social Media).pdfdownload the case study and answer the questions at the end.
– Read Chapter-5 before you start your assignment. 
– Your answers for each questions MUST be minimum 150 words.
– You MUST submit your answers through Webcourses.
– Any assignment submitted to my e-mail WILL NOT be graded.

Service Issue: Enhancing Customer Experience Through Personalized Service
Project Objective:
To improve guest satisfaction and loyalty by implementing personalized service strategies in a hotel setting, aiming to increase overall guest satisfaction scores by 15% within six months.
Introduce the topic and its background: What it is and more importantly why it matters? ( 1-2 paragraphs)
Discuss the current status of the topic: What has been done and known? A brief discussion of already known information/knowledge regarding the topic/issue (<--Use references)  Address your perspective: What has not been done but important to address?  Also, provide meaningful “justifications” for your perspective.  (<-- This is the part that you should articulate your own perspective that allow you to offer new and different insight on the issue)     Purpose of the project: Make your own statement!  (<-- This statement should be VERY CLEAR; Anyone who reads this statement should be able to understand what is your whole project is about and what you will accomplish at the end)  For example, The objective(s) of this project is to explore ~~~ (a phenomenon) The objective(s)of this project is to examine the relationship between ~~ The objective(s) of this project is to examine the impact of something on something The objective(s) of this project is to compare the difference ~~ The objective(s) of this project is to explore the types of ~~~ The objective(s) of this project is to identify the causes of {specific problem} and provide solutions The objective(s) of this project is to discuss a {specific approach} and its applications at {specific company} The objective(s) of this project is to analyze the cases of (a certain/specific guest services management) Or something else…   Approach: Explain what you will do to address your objective(s.) (<-- You will need to do some preliminary search/research to assess resources relating to your topic and objectives: what resources are available and what additional information you will need to gather and how you will get them etc. Justify why the chosen approach is suitable to address the objectives). For example. To identify the types of customer dissatisfaction, 150 guest comment cards who indicated negative experience will be analyzed... For this project, 20 employee interviews will be conducted to~~ 24 cases/incidents reported in the news/media will be analyzed... to address the objectives~~ To compare "something" in two customer groups, surveys with 100 participants will be conducted...  We will analyze the recent 2 years of customer reviews (total 220 reviews) posted on TripAdvisor to identify~~~ 100 observations are made at the hotel front desk to record specifically defined behaviors, displayed emotions, duration of interaction, etc (depending on the objective)   References If applicable, please cite and list references that your idea is based on. APA style   A total of 1~1.5 pages (double-spaced, 1 inch margin everywhere) of the outline that clearly addresses your term paper topic and objective(s).

Meet CJ Fishman, a local legend in the layout and design of hospitality faciliti

Meet CJ Fishman, a local legend in the layout and design of hospitality facilities. https://cjfconsulting.com
Fishman & Associates are Professional Food Service Consultants Providing Commercial Kitchen Design, Commercial Bar Design, and Restaurant Equipment Services. This company was founded by CJ Fishman but sold in 2018.

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An interesting video that describes the merchandising of restaurant spaces. (29:30)

Reflection and questions are an impactful way of imprinting the information. In a unique post, please share your thoughts on the facilities design business. What are the highlights, lowlights, issues, interests, and what do you questions?
 
Please post your Journal entry as a reply below. 
Please include an original title reflecting your thoughts in your response.
No references are needed for this assignment.
Your initial post should be approximately 300 words, and photos are required for reference. You can write it using whatever word-processing software you prefer, but please copy and paste it as a “text entry” to help facilitate the ease of use of the board.