Category: Marketing

Overview & Purpose
During this course, you will learn to develop many of the essential elements of a Marketing Plan. The purpose of this assignment is to get started on your Marketing Plan Project by taking a look at some of the key elements of a company profile and building one yourself. By completing this assignment, you will be able to explain how mission, situational analysis, objectives, positioning, and product and market analysis affect planning, forecasting and overall marketing strategy which will help you achieve course-level objective 3. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
You should save this document some place where you can access it. The purpose of the series of assignments is for you to continue to work on the same company throughout the course and develop additional parts of the marketing plan as the course progresses. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 1.
What To Do
To get started on Part 1, follow the instructions outlined below. Part 1 consists of one section that is made up mostly of data and information that you can get online from the company website. This part of the Marketing plan is worth 50 points. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each requirement that you can.
Be sure to check out resources that will guide you on access to Microsoft Office 365 (Word, PowerPoint, Excel, etc) that is included for free as a student at Ivy Tech.
Student Instructions
For the first part of the Marketing Plan Project, you will choose a company from the list below, conduct some research on your own, and create a company profile. This profile should be as thorough and should include the following information.

You will choose an organization from the list below
Angie’s List
Vera Bradely
Tractor Supply
Celedon
Steak and Shake
Ball State College
Finish Line
Marsh
Cummins
A different public company approved by your instructor prior to submitting this assignment.
1. Company Name:
2. Industry:
3. Headquarters (city, state, country):
4. Year founded:
5. Number of employees:
6. Annual revenue (estimated):
7. Major products and/or services:
8. Target customers:
9. Distribution channel(s):
10. Key competitors:
11. Link to website:
12. Link to Yahoo! Finance information page (for public companies):
Submit this information as a Word document. Be sure to organize and format the information in a professional manner and properly cite any sources used in APA format.

Integrated Marketing Communications: Advertising, Public Relations, and More. Also refer to TLS: Marketing: How to Market When You Are the ProductLinks to an external site. and the Marketing Professionals and OccupationsLinks to an external site. video playlist before posting your discussion. In an initial post of at least 300 words, address the following:
Compare promoting company products and promoting yourself considering product attributes and your personal attributes and skills.
Incorporate concepts and examples from this week’s lecture in your post.
Must refer to at least two credible resources in addition to the course text.

Integrated Marketing Communications: Advertising, Public Relations, and More. Trade and sales promotion are mainly short-term marketing tactics that are offered to dealers as well as consumers to increase sales. In an initial post of at least 300 words, address the following:
Compare and contrast trade and sales promotions.
Incorporate concepts and examples from this week’s lecture in your post.
Must refer to at least two credible resources in addition to the course text.

For Assignment 2 you will create a new product or service and provide how you would market your product or service. You will need to provide information on how your product or service is superior to your competitors. You can also take a current product or service and create something new from that product or service. Make sure there are competitors when you do your research or you may struggle to find information for what you need below.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. Everything below needs full explanations. A paragraph is made of 3-5 complete sentences. Make sure you have a least one well-written paragraph for each segment. Also, make sure you have enough content to meet the minimum page requirements for your content.
Here is the list provided. Create a heading for EACH item below. Explain EACH item below in full.
The strategic planning process
S.W.O.T – The SWOT has four (4) parts – explain each in full.
Market Segmenting
Target Marketing
Product PositioningOfferings: Please explain each of these separately and in full.
product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.
You must cite at least 3 academic references. NOTE: Wiki sites are NOT allowed. Anyone can edit a Wiki.
The page requirement is a minimum of 4 body pages in length. This part means your content of the paper must be at LEAST four (4) full pages of written content. Go a little over, or go farther. Just do not submit a short paper.
This page count of 4 pages does not include the cover(title) and reference pages. These pages are also required. So, if you write 4 pages of content and include your title and References pages, you will have at least 6 total pages.

Is marketing important for a company’s success? Why? Explore and find resources to develop your in-depth analytical and critical thinking, listing your top reasons with examples that you were part and/or developed it.
This is an in-depth discussion, meaning:
. find, at least, 5 references/sources.
. develop at least a 1 page length of content.
Instructions
.
. You must reply (with in-depth engagement – a minimum of 2 paragraphs) to at least 2 other colleagues’ posts
. Your own post must be personal, have your opinion based on your analytical and critical thinking, but it also needs to have reliable references/sources/data to support your opinion.
Reply
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Select, research, and analyze a real organization (public, private, or non-profi

Select, research, and analyze a real organization (public, private, or non-profit). You may select an organization in which you have worked or have been a member.
Examine a problem or issue of concern within that organization. Be selective in choosing an issue or problem within an organization, as a lack of depth in the issue itself will not be an acceptable excuse for lack of depth in the analysis. The purpose of this CLA is to apply both what has been learned in the course as well as your own independent research to problems in an organization of your choice.
Focus on an issue or problem that the organization is facing and is relevant to the content of this course. It will likely take several reflection sessions to identify a problem or issue that can be clearly defined, is manageable in scope, and is relevant to the course, so start this CLA weeks before it is due.
Gather information while supplementing this information with data from the media, the organization’s literature, and other secondary sources. You should identify a relatively recent problem to analyze (i.e., this should not be an historical account of a problem and the company’s solution). You should focus your analysis by applying the concepts from the course. While it is acceptable to incorporate several concepts from the course, please aim for depth rather than breadth regarding the use of course concepts.
To meet these broad goals, answer the following questions in a 6 to 7 page APA formatted written report supported by at least six (6) academic sources:
1) What are the issues or problems facing the organization?(mention 2 in detail)
2) What theoretical concepts from this course can be applied to understand why this problem is occurring?
3) What recommendations can you offer to help improve organizational functioning?

Part 1: Compare and contrast the similarities and differences between a four Ps

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

The company chosen is peloton. An intial draft was submitted for this project a

The company chosen is peloton. An intial draft was submitted for this project and feedback was provided to use in final project. Both draft and feedback have been uploaded below so please make sure to incorporate feedback into this final project. The part highlighted yellow in the file titled “ strategy project word final project” is the only thing that needs to be answered in that file. Everything else has already been done in that file. Please try to keep responses at a page or just a few sentences over if necessary.

you can read project 1 and 2, than you can open portfolio project 1 and When you

you can read project 1 and 2, than you can open portfolio project 1 and When you finish the power point 10 slides you can follow frame your design challenge . you can write 5 question in the last 10 slides to the power point

Write a description 300 words of the airport project, the funding, and other det

Write a description 300 words of the airport project, the funding, and other details about the project that you can find.
Will the improvement affect the airport’s capacity (number of flights, number of gates, passenger throughput) or upgrade parking, car rental facilities, restaurants, and/or physical security?
What percent of the cost is the grant covering?
What is the timeline of the project?