Instructions:
You must submit two separate copies (one Word file and one PDF fil
Instructions:
You must submit two separate copies (one Word file and one PDF file) using the Assignment Template on Blackboard via the allocated folder. These files must not be in compressed format.
It is your responsibility to check and make sure that you have uploaded both the correct files.
Zero mark will be given if you try to bypass the SafeAssign (e.g. misspell words, remove spaces between words, hide characters, use different character sets, convert text into image or languages other than English or any kind of manipulation).
Email submission will not be accepted.
You are advised to make your work clear and well-presented. This includes filling your information on the cover page.
You must use this template, failing which will result in zero mark.
You MUST show all your work, and text must not be converted into an image, unless specified otherwise by the question.
Late submission will result in ZERO mark.
The work should be your own, copying from students or other resources will result in ZERO mark.
Use Times New Roman font for all your answers.
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Description and Instructions
Case Study Objective:
This case study is an opportunity for you to practice your knowledge and to develop skills of working in teams.
Total Marks = 14
Project Report
Presentation
10 marks
4 marks
Group Size = 3-4 Members.
One group member (group leader/coordinator) should submit all files: Project Report and Presentation Slides on blackboard.
Marks will be given based on your submission and quality of the contents.
Project Report
Each Project Report will be evaluated according to the marking criteria mentioned in each question section.
Presentation
Each group need to present their projects in week# 14.
Introduction
The global economy went through a difficult period due to COVID-19. Many businesses did struggle, and some unfortunately failed. While COVID-19 brought immense challenges, it also opened doors for new business and innovative opportunities.
Peloton’s Rise and Fall
Peloton, the high-end at-home fitness company, initially thrived during the early stages of the pandemic. With gyms closed and people stuck at home, demand for their stationary bikes and fitness classes skyrocketed. However, by 2022, they faced significant challenges. They overestimated demand and built-up excess inventory, leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation and interest rates squeezed consumer spending, making luxury items like Peloton bikes less affordable. Peloton cut expenses, closed stores, and laid off employees to streamline operations. They launched lower-priced bikes and accessories to broaden their customer base. They invested heavily in their app and content offerings, enhancing the virtual fitness experience. Collaborations with retailers like Dick’s Sporting Goods and Amazon expanded their reach. They focused on building community and the emotional benefits of fitness rather than just pushing product sales. While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced their losses, streamlined operations, and are seeing signs of renewed customer demand. The company has shown resilience and adaptability in the face of adversity.
Note: The above-mentioned case study is just an example; students are supposed to find a case study of business that faced significant challenges during the pandemic but found innovative ways to overcome them.
4 Marks
Learning Outcome(s): CLO1: Explain the interdisciplinary concepts, theories, and trends in ES and their role in supporting business operations.
Question One
After selecting your case study, describe it in your own words by using the following points.
§Clear introduction: It should give the most important information that describes the case study. What is the nature of the product or service they provide? (0.5 mark)
§Business process: describe in detail the key business processes, How are they done? (1 mark)
§The business situation: It describes their situation at that time based on the business process. What are the changes that are made on theses process to overcome the situation. (1 mark)
§The Issues: State the problem/issues, consequences, and any hesitations in the business process. (0.5 mark)
§The strategies: State the key success strategies that helped them to navigate the pandemic challenges. (1 mark)
3 Marks
Learning Outcome(s): CLO4: Design ES architectural models for various business processes.
Question Two
Business Process Model and Notation (BPMN) is a standardized diagramming system used to visualize business processes.
§Use one of the tools such as Visio to model the chosen enterprise current process. (1.5 mark)
§Analyze the model process issues from at least two perspectives such as time and quality perspectives. (1.5 mark)
2 Marks
Learning Outcome(s):
CLO3: Discuss the issues and challenges associated with implementing ES and their impacts on corporate enterprises.
Question Three
Propose at least two suggestions for improving the process of your selected company from equipment, employees, IT & IS technologies perspectives. How your suggestions will solve business process issues. (1 mark)
Note: Your provided suggestions or solutions should be different than the solutions that the company have used to overcome the pandemic. (1 mark)
1 Marks
Learning Outcome(s):
CLO3: Discuss the issues and challenges associated with implementing ES and their impacts on corporate enterprises.
Question Four
Based on your information and the course materials, what innovative approaches can enterprises adopt to strengthen their disaster recovery plans? (1 mark