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This is a two-part question: The Flint Water Crisis is one of those situations t

This is a two-part question: The Flint Water Crisis is one of those situations that really can blur the lines of your personal feelings and your professional responsibilities. Being aware of your personal feelings and not allowing them to affect how you should do your job is extremely important in situations like this. With that in mind, do you think you would have a difficult time working as the Crisis Manager for the city government of Flint, Michigan? Why or Why not?
Lastly, one thing to keep in mind about crisis communication is that we are often responding to a situation after it happens and our scope of authority can be and is often limited/restrained. However, for this course and to answer this question, I want you to answer without the thought of any limitations being in place. So, after watching this documentary, as the Crisis Manager for Flint, Michigan, what would be the first thing you would have done after learning about the contaminated water? Your answer does not need to be the politically correct response. Just be able to explain.
Article AMERICA
Lead-Laced Water In Flint: A Step-By-Step Look At The Makings Of A Crisis
APRIL 20, 20166:39 PM ET
By
Merrit Kennedy

Video Response Questions Something in the Water While most people are aware of t

Video Response Questions
Something in the Water
While most people are aware of t

Video Response Questions
Something in the Water
While most people are aware of the basic contours of the Flint water story, AMERICA
DIVIDED goes deeper. Correspondent Rosario Dawson investigates how a government could
poison its own citizens, what hidden forces may have been at work, and how specific policies
unique to Michigan, led not only to the crisis in Flint but also damaged other poor, largely
African American communities around the state.
Use the link to connect to the video. https://www.kanopy.com/en/product/1319342?vp=mga
You will need your MGA email credentials to log in. Once logged in, search for Middle Georgia
State University and add it to your library. Then at the top use the search function and type in
Something in the Water. The film should appear. The video is about 40 minutes. As you watch
the video answer the following question and think about the crisis as if you were the Crisis
Manager for the city of Flint Michigan.
1) What are some the signs that families noticed to let them know something was wrong
with the water?
2) According to Dr. Laura Sullivan what crimes did the city of Flint commit?
3) How did officials respond when presented with data from scientists showing evidence of
contaminated water?
4) What legal protections does Darnell Earley enjoy as an emergency manager? Do you
think this affects his decision-making? Explain.
5) In the Unit 1 Reflection Paper you were asked to come up with some key messages. We
will dive more into key messages and creating a crisis communication plan in the last
unit. For now, develop 3 key messages that you would put out through the media about
the Flint, Michigan, water crisis. Keep in mind that key messages can be simple
statements that just provide some clarity, accountability, explanation, or empathy about a
situation.
Two things to consider when creating key messages about a crisis:
a) Communicate compassion for any victims of the crisis
b) Provide suggestions for protection if appropriate (i.e. remembering to wash your hands
during a flu outbreak)

You work in public relations for Apple and you wrote the 10-point fact sheet abo

You work in public relations for Apple and you wrote the 10-point fact sheet about the
iPhone. Now it’s time to turn one of those facts into a backgrounder.
Backgrounders are highly specific. Focus your backgrounder on one interesting iPhone
feature that was discussed in the Steve Jobs speech. Too many features will clutter your
backgrounder and will make the writing feel like it’s bouncing from topic to topic.
For example, you can discuss the origin of the touchscreen. You can lay out some of the
problems with the plastic keyboard and stylus. Then discuss how the iPhone’s touchscreen
is truly revolutionary because it’s so smart (touch of an ear versus the touch of a finger).
Finish with some interesting things users will be able to do with the touchscreen. Don’t
forget to turn the feature into a benefit.
Remember that the year is 2007. Use the attached transcript of the Steve Jobs speech ONLY
as source material. You may quote Steve Jobs in your backgrounder. Be sure to do it
properly. If you do quote Steve Jobs, make sure the quote is short and interesting.
Disregard the content from Eric Schmidt (Google), Jerry Yang (Yahoo) and Stan Sigman
(Cingular).
There isn’t a word count. Your backgrounder should be five paragraphs in length. Keep
your paragraphs between one and five sentences long. Your sentences should be
declarative, active, and written with impact. Read the backgrounder examples in the lecture
notes for guidance.
Double-space your work and write in 12-point Times New Roman. I will take off points for
writing mistakes, glitches, typos, AP style errors, and if the paragraphs don’t flow smoothly
from one to another.

There isn’t a word count. You need to provide 10 facts in bullet-point form. You

There isn’t a word count. You need to provide 10 facts in bullet-point form. Your bullet
points need to be:
▪ written in complete sentences.
▪ written consistently (tense, perspective, style, voice, length, etc.).
▪ written with as little punctuation as possible (periods are needed).
▪ written in proper AP Style with no writing glitches.
Double-space your bullet points and write in 12-point Times New Roman. I will take off
points for writing m

Jet Blue Airlines Case Study Response Questions 1) On page 159, it states that J

Jet Blue Airlines Case Study Response Questions
1) On page 159, it states that J

Jet Blue Airlines Case Study Response Questions
1) On page 159, it states that Jet Blue took corrective actions after the crisis and developed
the Passenger Bill of Rights. The article criticizes them for not having this plan created
before the crisis took place. Do you think this is something that should have been in place
before hand, or is it simply too difficult to plan and account for every possible crisis that
might occur? Explain.
2) What is one thing that Jet Blue did right in this situation?
3) What is one thing Jet Blue should have done better to handle this crisis?
4) Social media such as Twitter did not really become popular until 2007 so people were not
tweeting as much about things that were happening. In what ways could social media
have been helpful and harmful to Jet Blue in this situation?
5) In the Duke University case study in Unit 2, the university president was reluctant and
late in his apology for his rash decision. However, the Jet Blue CEO was just the opposite
and apologized immediately for the failure of his company. So, why did the company still
receive significant backlash?

Overview Foreign exchange impacts the profitability of transactions in internati

Overview
Foreign exchange impacts the profitability of transactions in internati

Overview
Foreign exchange impacts the profitability of transactions in international markets. It can turn a profitable business into one that loses money and can turn an unprofitable business into one that makes money.
In this assignment, you will analyze the impact of foreign exchange on different business scenarios and present your findings in a short business memo.
Scenario
You manage the international business for a manufacturing company. You are responsible for the overall profitability of your business unit. Your company ships your products to Malaysia. The retail stores that buy your products there pay you in their local currency, the Malaysian ringgit (MYR). All sales for the first quarter are paid on April 1st and use the exchange rate at the close of business on April 1st or the first business day after April 1st if it falls on a Saturday or Sunday. The company has sales contracts with different vendors that determine the number of units sold well in advance. The company is contractually obligated to sell 4,000 units for exactly 1.25 million MYR for the first quarter. The break-even point for each unit is $90 in U.S. dollars. Use the following foreign exchange rates:
On January 1, the daily spot rate is 3.13 MYR, and the forward rate is 0.317 U.S. dollars/MYR for April 1st of the same year.
On April 1, the daily spot rate is 3.52 MYR.
Prompt
Using the information above, create a short business memo that explains the profitability, viability, and importance of considering foreign exchange on the basis of the scenarios below.
Scenario 1: The company uses the spot rate on April 1st to convert its sales revenue in MYR to U.S. dollars.
Scenario 2: On January 1st, the company uses that day’s forward rate today to lock in a foreign exchange rate for its expected 1.25 million MYR in sales. This means the company agreed to exchange 1.25 million MYR using the forward rate on January 1st when April 1 arrives.
Scenario 3: Another option for the company is to spend the foreign currency and avoid any currency exchange. Because it is a manufacturing company, raw materials are always needed.
Specifically, you must address the following rubric criteria:
Foreign Exchange Calculations: Determine the profitability of the international business by using foreign exchange calculations for the first and second scenarios.
Spend or Save: Discuss what you would need to consider when determining if the company should buy raw materials with the foreign currency in an effort to avoid foreign exchange risk and whether this is a viable option for the company.
Conclusion: After determining the result for each scenario, explain the importance to a company’s financial results of considering foreign exchange risk.
What to Submit
Submit this assignment as a 250- to 300-word Microsoft Word document. Sources should be cited according to APA style.