Market Analysis for an International Business
Assignment Task
This assessment must be completed by each individual student. The report must cover
what are the opportunities and challenges would OCHRE SUN. An Australian-Indigenous
Sunscreen Company” face in setting up their international expansion in Indian or Chinese
markets. Students are required to produce an individual report that centers on
developing at least four arguments in favors and against by considering company’s
internal and external environments. This report must be written in academic style writing
following TEEL-Topic sentence(T), Explanation of the topic sentence(E),
Example/Evidence (E) and Linking sentence to connect following topic sentence (L). Your
report should provide the following information: An introduction: Overview of company,
objective of the assessment task, and methodology adopted to achieve objectives.
Response – main ideas are well-articulated and supported by detail and accurate
scholarly information.
Organisation of the essay: Information is relevant and presented in logical order with
framed structure. In-text citation: The use of in-text citation in the body of the
assignment.
Conclusion and recommendations: Summing up the main ideas with findings and
offering overall recommendations. Language: Well-articulated sentence structures
with accurate spelling, grammar, and punctuation.
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