Part I: Pick an organization and discuss how the two of the strategic resources identified in resource-based theory (valuable, rare, difficult to imitate, and non-substitutable) have enabled that organization to have a competitive advantage within that organization’s industry. BE SPECIFIC!
Part II: Using the same organization from Part I, discuss how that organization uses the marketing mix (price, product, promotion, and place) to entice customers to purchase their goods or services. Give specific examples for two of the P’s.
DO NOT discuss more than two of the P’s. Focus on giving good examples for two of the P’s instead of generic examples for more than two.
Part III: Using the same organization as in Part I, discuss how one of the four components of intellectual property (patents, trademarks, copyrights, and trade secrets) has enabled the organization to maintain long term competitive advantage and reduce or eliminate risk. BE SPECIFIC!!
ADDITIONAL INSTRUCTIONS:
1. You are required to use Peer Reviewed sources and in text citations. Please use, at minimum, one peer reviewed source for each part of the assignment (THREE PEER REVIEWED SOURCES for this assignment).
2. You should be using scholarly writing techniques.
3. You should use APA 7.0 format.
4. This assignment MUST be in a paper format – NO BULLET POINTS, NO NUMBERING