Using examples drawn from contemporary event businesses your essay must cover th
Using examples drawn from contemporary event businesses your essay must cover the three components creativity, innovation and entrepreneurship, explaining how the underpinning theories can be used by event managers to innovate their events with links to technology. Whilst integrating PESTLE throughout findings
Include a comparative analysis at the end on how creativity, innovation and entrepreneurship interlink including core components to enable success, include challenges and how they can be tested to support the events industry and why/ how it’s grown.
Finish with an explanation of why the events industry and its managers need innovation to be creative- include resilience and application of critical thinking.