You group came with an idea for a new product that would provide relevant inform

You group came with an idea for a new product that would provide relevant inform

You group came with an idea for a new product that would provide relevant information to a person in some situation earlier on in the term. Your group has been working on your project and sharing your research findings with your peers in the Discussions. Watch the video and see the examples Pattie Maes presented in the video. Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do. Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability). (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment). This portion of the assignment should be no more than 3-4 pages long. This part is part 4 of your group’s final innovation project.
Your group’s final draft should be no more than 15 pages long, not including any citations. Your final draft is the culmination of your group’s submissions for Discussions 1-3 assignments.
In terms of format, it should be double-spaced on standard-sized paper (8.5″ x 11″) with 1″ margins on all sides. Your submission should use a highly readable font (12 pt. Times New Roman font). Your written assignment should reflect proper grammar, spelling, and style. Any source citations should use APA formatting. A grading rubric is provided.