Please follow all instructions in the file , Copying or similarity is prohibited
Please follow all instructions in the file , Copying or similarity is prohibitedAssignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia. (In Continuation to the Assignment 1)
Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
Describe the most important features. What is special about it? Describe the benefits. That is, what will the product do for the customer?
Customer
Identify your targeted customers, their demographics
Competition
What products and companies will compete with you?
How will your products or services compare with the competition?
Strategy
Outline a marketing Strategy.
Promotion
How will you promote your Product?
What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing