This week, you will submit Part A of your Marketing Plan.
Prepare this part of t
This week, you will submit Part A of your Marketing Plan.
Prepare this part of the plan in a Word document, using APA style. This portion of the plan should be approximately 1-2 pages long, not including the cover page and references page.
Ensure you write in paragraph form and sufficiently elaborate on the topics to be covered. One or two brief sentences in each area will not be sufficient.
Opening in 2017, Barbara’s Bakery is a small business located in Hoboken, New Jersey. With a passion and love for baking throughout her entire life, owner Barbara Stevenson felt this would be the best time and place to establish a bakery since there aren’t many in town. The bakery is known for its muffins but has extensive experience in creating unique and tantalizing bakery products that are thoughtfully designed and created. Recently, the business has become so popular that customers are lining up down the street to buy its fresh baked goods. Based on the success of this location, Barbara has secured a second location in Lackawanna, NJ that will be opening soon. With this growth, Barbara has reached out to you to create a marketing plan that will provide a clear vision of the company’s organizational goals and marketing strategies.
Introduction Briefly discuss the main facts about the business.
Purpose of a Marketing PlanYou should write at least one to two paragraphs to explain this.
Explain the purpose of a marketing plan in general.
How will this marketing plan support this business’s organizational goals?
Mission StatementAccording to Stanford Professor Guy Kawasaki – your Mission Statement should be more like a Mantra than a long run-on sentence. Keep it short and sweet!
Given the facts in the vignette, create a short mission statement that you believe captures the essence of this business.
Explain why you have selected the specific wording that you did. In other words, why did you choose to phrase it in this particular way?
Discuss what you feel this statement would mean to the customers and how you feel that it would drive their behavior.
Discuss how employees of this company would interpret the Mission Statement and how you hope it would drive their behavior.
Competitive AdvantageOnce you have written a mission statement, you can write your competitive advantage statement. This statement takes what you have said in your Mission Statement and proves it. It brags about the specialness of your business in just a few words. It says what you do that’s better than anybody else. Be sure to explain why you think this Competitive advantage statement compliments your Mission Statement and does justice to the uniqueness of this business.