AGS 212 Agribusiness Marketing
Mini Project 2
MPO 6: Explain how a product’s pa
AGS 212 Agribusiness Marketing
Mini Project 2
MPO 6: Explain how a product’s packaging plays a role in its success. 6.1 Examine means of evaluating a package’s effectiveness.
For this assignment, examine a specific agricultural commodity and analyze its packaging. Take a trip to your local grocery store or farm market.
Answer the following questions at minimum, but you should also add in your own thoughts beyond what is below. You should elaborate on your responses and not simply answer yes, or no. Provide justification to your answers. Include a picture of the product in your submission.
Is the label original and reflect much thought?
Does the label contain company information, such as a brief history of the company, the year started, etc.?
Does it have a creative, colorful, original product label that tells a story?
The packaging and label itself are the focus of this assignment; however, you should also include information on the following:
Do you believe the packaging itself has a specific purpose (food safety, perishability, etc.)? Explain thoroughly.
Explain how the product focuses on a specific target market (for example, dinosaur-shaped chicken nuggets are targeted to busy moms with kids).