APA Format, 3 Page Limit, Add Table and Figure in Appendix, References Read this

APA Format, 3 Page Limit, Add Table and Figure in Appendix, References
Read this step by step guideline for your A3. COMPANY: HELLOFRESH!!!!
A3 Step by Step.docxDownload A3 Step by Step.docx
BASS_ROGER_NEW.xlsxDownload BASS_ROGER_NEW.xlsx
Watch the 20 min recording in order to implement your numbers.
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P and Q tips
As we discussed in the class, we are projecting the new product adoptions, again finding the best p and q is impossible in this future projection. We only can simulate some paths and choose one that makes your story outstanding. if your industry is rather a continuous innovation by combining different industries (i.e., convergence) and it has many competitors as of now, super high imitation rate will not make sense.
What I expect is how you see the future of your specific business and how your company can tackle the industry given all difficulties.
P and Q are just parameters that give you supporting evidence what you project in this industry.
Rubric
Rubric: A3: Marketing Analytics
Rubric: A3: Marketing Analytics
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeThesis
20 ptsExcellent
Thesis is placed at the start of the argument, is well articulated and defensible and explains why the two works are related.
12 ptsGood
Thesis is somewhat unclear or is not supported by argument.
8 ptsFair
There is a thesis statement but it is very unclear.
0 ptsPoor
No discernable thesis statement
20 pts
This criterion is linked to a Learning OutcomeConclusion
20 ptsExcellent
Conclusion is a concise, well-written summary of the argument
12 ptsGood
Conclusion is somewhat related to the thesis and argument.
8 ptsFair
There is a conclusion but it is not obviously related to the thesis or argument
0 ptsPoor
No conclusion
20 pts
This criterion is linked to a Learning OutcomeStructure
20 ptsExcellent
Paper is structured in a series of well-written paragraphs, all of which support the main thesis
12 ptsGood
Most of the material supports the thesis
8 ptsFair
Less than half of the material supports the thesis
0 ptsPoor
Paper is not structured as a coherent argument
20 pts
This criterion is linked to a Learning OutcomeIdeas
20 ptsExcellent
Accurately represents more than one idea from each work
12 ptsGood
Accurately represents multiple ideas with at least one from each work
8 ptsFair
Accurately represents at least one idea from each work
0 ptsPoor
No accurate representations of ideas
20 pts
This criterion is linked to a Learning OutcomeEvidence
20 ptsExcellent
Multiple citations from each work that are all specific and well integrated to support thesis
12 ptsGood
Multiple specific citations from each source, at least some of which support the main thesis
8 ptsFair
No more than one from each, or multiple that are not well integrated to support the thesis
0 ptsPoor
No specific citations from either work
20 pts
Total Points: 100