Assignment Task
Background on the Consulting Task
- The University has invested significant resources to attract students in a market that is becoming increasingly competitive. The University aspires to become Queensland’s preeminent institution regarding its research and teaching reputation. Due to the COVID-19 epidemic, the University experienced a large decline in enrolment from overseas students, compelling the University’s main decision-makers to refocus their efforts and investment on domestic students.
- Key decision-makers believe that the university’s overall ranking and reputation is the most influential element in the decision of domestic students and that research reputation is the most important factor determining the University’s overall reputation and ranking. Based on this understanding, the University shifted substantial investment resources from teaching to research, meaning that resources invested in the areas of teaching have been reduced significantly. This resulted in reductions in professional and teaching-supporting staff and increased administrative work for academic staff.
- The Business Faculty has the largest number of students and has recently created new study programs offering a range of subjects that are very relevant to real-world business. The new programs focus on providing future employability skills and connections to the industry. The rationale behind this curriculum reform is that these factors are key to program quality and that the program quality is strongly related to overall student satisfaction. The Faculty Dean often attributed these factors to its success in gaining more domestic students. The University’s decision-makers want to replicate this success in other faculties.
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