ARTICLE DISCUSSION 3 Do you think the CLTV metric is overrated? What are the pr

ARTICLE DISCUSSION 3
Do you think the CLTV metric is overrated? What are the pr

ARTICLE DISCUSSION 3
Do you think the CLTV metric is overrated? What are the pros and cons of using the CLTV metric. Is the flaw in CLTV justified?
Use assigned readings as well as outside sources if needed.