This week you continue your strategic marketing plan for your selected business.

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

  Experience ultimate comfort and luxury with Tani USA coupon code, which offers

 
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Your brief Research Proposal documents your understanding of the essential conce

Your brief Research Proposal documents your understanding of the essential concepts acquired in weeks 1-7. You are asked to write a short research proposal to answer both a qualitative and a quantitative research question about a suitable topic .
Your brief research proposal should contain the following elements:
A clear title and brief introduction and background 
At least two research questions: one suitable for quantitative methods, one for qualitative methods
A brief description of the approach planned to answer the questions
Philosophical positioning, strength and limitations of the approaches taken
More details on the assignment is attached on the PDF.
SHOULD HAVE MINIMUM 10 ACADEMIC JOURNALS. 

This week you continue your strategic marketing plan for your selected business.

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

  This week’s discussion will focus on asymmetric information, moral hazard, and

 
This week’s discussion will focus on asymmetric information, moral hazard, and adverse selection. Sometimes there can be confusion as to these terms’ meanings and connections. To prepare for the discussion, watch the following videos:
What is the Principal Agent Problem?Links to an external site.
What is Agency Problem?Links to an external site.
Additionally, review the following:
George Akerlof shook much of the economic world and won the Nobel Prize for asking What if everybody who is a party to an economic transaction doesn’t have the same information?
You may remember one of the basic assumptions of competitive markets is that buyers and sellers have perfect and identical information. There is a similar assumption for imperfectly competitive markets that information can be obtained at little or no cost. For a huge number of markets, neither of these is even close to true. When information is not the same on both sides of the market—or when it is very hard or costly for the unknowing party to gain parity of information—we are likely to find market failure called “adverse selection” or “moral hazard.”
Your instructor may also post additional resources to help further explain concepts related to this week’s discussion.
Context
In this discussion, you will examine a well-known principal-agent contract, the sale of your home by a licensed realtor. You will use the following data to analyze this case.
Your home is the typical home, approximately 1,875 sq ft with 3 bedrooms and 2.5 baths. You will list the home at the median home price for your area $425,000. You have done some research and most homes in this value range are closing within 26 days of being listed.
The typical commission for homes in your value range is 6%. You and your realtor have signed a sales agreement for a 6% commission. The commission is typically split between the agent for the seller and the agent for the buyer, i.e. 3% of the 6% commission will go to your agent.
Research shows that realtors in your area, when selling their properties, typically leave the properties listed for 10 days longer than the average listing-to-closing time of 26 days.
After 15 days on the market, you receive an offer of $405,000. The agent recommends that you accept the offer.
Also, see the help provided in the discussion preparation.

  Experience ultimate comfort and luxury with Tani USA coupon code, which offers

 
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  Watch this video: Influencer MarketingLinks to an external site.. (3:28) befor

 
Watch this video: Influencer MarketingLinks to an external site.. (3:28) before completing the discussion.
Choose one or more of the major social media platforms and find an example of a traditional advertisement and influencer marketing. (Note: you can refer to your social media activity this week to review the platforms and their marketing reach.)
Describe your selections, including the name of the platform, and respond to the following:
Are the creative elements (words, visuals) of the ad(s) working together to deliver the intended message? Why or why not?
How credible is the influencer in marketing this product? Support your response.
Discuss a positive and negative aspect for a business when using a social media influencer to market their product or service.

  For this week’s HGTE, view the Live Lesson short clip and read the short excer

 
For this week’s HGTE, view the Live Lesson short clip and read the short excerpt from Joseph Schumpeter.
Live Lesson – Disruptive InnovationLinks to an external site.
TranscriptLinks to an external site.
“Capitalism, Socialism, and Democracy are much more than a prognosis of capitalism’s future. It is also a sparkling defense of capitalism on the grounds that capitalism sparks entrepreneurship. Indeed, Schumpeter was among the first to lay out a clear concept of entrepreneurship. He distinguished inventions from the entrepreneur’s innovations. Schumpeter pointed out that entrepreneurs innovate not just by figuring out how to use inventions but also by introducing new means of production, new products, and new forms of organization. These innovations, he argued, take just as much skill and daring as does the process of invention.”
—Joseph Schumpeter
“Innovation by the Entrepreneur” argued Schumpeter, leads to gales of “creative destruction” as innovations cause old inventories, ideas, technologies, skills, and equipment to become obsolete. The question is not “how capitalism administers existing structures,…[but] how it creates and destroys them.” This creative destruction, he believed, causes continuous progress and improves the standards of living for everyone.” Joseph Alois Schumpeter, 1883-1950Links to an external site.
In terms a little more modern than Shumpater’s, Dr. Abhijeett Desai explains that the predominant form of innovation can look disruptive, but is, in fact, transformational innovation. Explore Dr. Desai’s thinking in Transformative Innovations vs. Disruptive InnovationLinks to an external site..
Address the following statement in a 1-page (minimum) paper:
Identify at least one recent innovation in any industry and explain if that innovation was disruptive (per the definition Jon gives) or transformational.

Thoroughly read Chap. 4 and the posted articles on the Syllabus to prepare for o

Thoroughly read Chap. 4 and the posted articles on the Syllabus to prepare for our class session on Thursday regarding hiring, employment, and labor relations. Then post a very specific, detailed discussion in your own words (no quotes) to answer ONE of the following three questions below in this Forum (be sure to identify the question you select and respond to):
Q1: What types of questions would you ask job applicants during an interview to understand their ethics and integrity? List three questions you would include in the interview that will assist you in identifying these characteristics. How would you know they are being truthful, and that they will positively contribute to your workplace ethics?
Q2: How do the following ‘tools’ seem to assist companies in selecting ethical job candidates who seem to value integrity: polygraph test, reference checks, and personality tests? Which, if any, do you prefer or would not use, and why? Does a labor union organization impact your choice of tools? Why?
Q3: What does a company’s job-screening process tell you about their company ethics, importance of business integrity, and corporate compliance culture (give an example using a SHRM resource)? What aspects of job-screening (including AI) do you consider ‘unethical’ and why (cite an ethical theory to support your response)?
Grade points determined based on: clarity of response to question, and using our readings as research references.
Note: Employer Sought Skills handout is listed on our Canvas page for fun … we will talk more about it in class.
During class, we will also talk about AI & employment/hiring, including an exercise to find a business or organization hiring “mishap” (one that no one has selected for discussion in the Forum) to analyze in class on Thursday.
SF Magazine (July 2016): Hiring Ethical Employees: https://sfmagazine.com/post-entry/july-2016-hiring-ethical-employees/
SHRM & Labor Relations Issues: https://www.shrm.org/resourcesandtools/legal-and compliance/employment-law/pages/labor-relations-overview-2020.aspx
Workforce Readiness: https://www.shrm.org/ResourcesAndTools/hr-topics/talent acquisition/Pages/Workforce-Readiness-Resource-Page.aspx
AI & employment: https://www.cnn.com/2020/01/15/tech/ai-job-interview/index.html
Hiring by Machine: https://aiethics.princeton.edu/case-studies/case-study-pdfs/

Thoroughly read Chap. 4 and the posted articles on the Syllabus to prepare for o

Thoroughly read Chap. 4 and the posted articles on the Syllabus to prepare for our class session on Thursday regarding hiring, employment, and labor relations. Then post a very specific, detailed discussion in your own words (no quotes) to answer ONE of the following three questions below in this Forum (be sure to identify the question you select and respond to):
Q1: What types of questions would you ask job applicants during an interview to understand their ethics and integrity? List three questions you would include in the interview that will assist you in identifying these characteristics. How would you know they are being truthful, and that they will positively contribute to your workplace ethics?
Q2: How do the following ‘tools’ seem to assist companies in selecting ethical job candidates who seem to value integrity: polygraph test, reference checks, and personality tests? Which, if any, do you prefer or would not use, and why? Does a labor union organization impact your choice of tools? Why?
Q3: What does a company’s job-screening process tell you about their company ethics, importance of business integrity, and corporate compliance culture (give an example using a SHRM resource)? What aspects of job-screening (including AI) do you consider ‘unethical’ and why (cite an ethical theory to support your response)?
Grade points determined based on: clarity of response to question, and using our readings as research references.
Note: Employer Sought Skills handout is listed on our Canvas page for fun … we will talk more about it in class.
During class, we will also talk about AI & employment/hiring, including an exercise to find a business or organization hiring “mishap” (one that no one has selected for discussion in the Forum) to analyze in class on Thursday.
SF Magazine (July 2016): Hiring Ethical Employees: https://sfmagazine.com/post-entry/july-2016-hiring-ethical-employees/
SHRM & Labor Relations Issues: https://www.shrm.org/resourcesandtools/legal-and compliance/employment-law/pages/labor-relations-overview-2020.aspx
Workforce Readiness: https://www.shrm.org/ResourcesAndTools/hr-topics/talent acquisition/Pages/Workforce-Readiness-Resource-Page.aspx
AI & employment: https://www.cnn.com/2020/01/15/tech/ai-job-interview/index.html
Hiring by Machine: https://aiethics.princeton.edu/case-studies/case-study-pdfs/