This week you continue your strategic marketing plan for your selected business.

This week you continue your strategic marketing plan for your selected business.

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

  Experience ultimate comfort and luxury with Tani USA coupon code, which offers

 
Experience ultimate comfort and luxury with Tani USA coupon code, which offers

 
Experience ultimate comfort and luxury with Tani USA coupon code, which offers underwear and loungewear made from innovative fabrics for ultimate comfort. Their products prioritize both fashion and quality, ensuring you feel luxurious every day. With Reecoupons’ specific coupon codes, you can revel in those premium necessities without overspending, making it less complicated to enhance your clothing wardrobe affordably. Don’t miss out on a chance to elevate your wardrobe with the best essentials.

  Research Paper Paper Goals: This final paper is the capstone assignment of MKT

 
Research Paper
Paper Goals:
This final paper is the capstone assignment of MKT

 
Research Paper
Paper Goals:
This final paper is the capstone assignment of MKT610  since it requires you to use all that you have learned in order to produce a refined piece of rhetorical criticism.  In the process of writing the paper, you should be able to:
Justify the artifact and your methodological choice
Advance and defend an insightful interpretation
Explain the relevance and applicability of the interpretation
Topic:
Influence of Covid-19 on ongoing Marketing Practices
Paper Format:
Introduction (5-10% of your paper length):
In this section, you should introduce your analysis. You should provide a bit of background, identify your research questions(s), and state your thesis for your interpretation.
This section should answer the reader’s question: what is this paper about and how is it organized?
Study description (15-20% of your paper length):
In this section, you should describe the artifact you are examining.  In doing so, you should provide a description of the rhetorical situation/background of the artifact.  You can discuss why the artifact is worth analyzing and/or talk about the consequences of the artifact (was it positively or negatively received?).  After discussing the artifact, you need to talk about your method.  In explaining how you approached your study, you should describe what theory of criticism you used as well as what steps you took to generate your data.  For example, if you looked at multiple texts, explain how you determined which texts to examine.
This section should answer the reader’s question: what are you studying, why is this artifact worth studying, and how did you study the artifact?
Analysis (40-60% of your paper length)
In this section, you should explain and discuss your research findings. Remember that you are making an argument for your interpretation, so you should use evidence from the artifact to back up your analytical claims. There is no standard way of organizing this section since it will depend heavily on the nature of your artifact and study. However, you might try to organize this section according to your findings. For example, if there are three main metaphors you found in your artifact, this section could be broken up into a discussion of each metaphor. As you discuss your findings, you are generally doing two things: proving that the finding exists and explaining what the finding means for your critique.
This section should answer the reader’s question: what are your findings and what do they mean for the artifact?
Implications and conclusion (15-25% of your paper length)
In this final section, you should take a step back from the close reading of your texts and talk a bit about the larger implications of your analysis.
This section should answer the reader’s question: how do your findings apply to other artifacts?
Requirements:
Papers must be 2-3 pages/approximately 1000 words in length, typed, double-spaced, 12-point Times New Roman font.
Students will use APA documentation style for this paper. All papers will end with a list of works cited, prepared in APA format.
Papers must be original. Plagiarism will result in an F. Make sure it is NOT in AI format. 
Papers must be free of spelling, grammar, and punctuation errors.
Use APA citations throughout the paper. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at Writing resources for student Module
Include a separate Reference page at the end of the paper.
Please prepare reference page as follows:
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic Management (6e). Boston: McGraw-Hill Irwin.
Side Notes
Save your paper in the following format: Your last name, initials of your first and middle name.

 The news release should cover events or happenings in your district. Considerin

 The news release should cover events or happenings in your district. Considerin

 The news release should cover events or happenings in your district. Considering the time frame the events may be fictional in whole or part but should be representative of your situation. This work should resemble an actual newspaper article and not a public notice that would be found taped to the glass entry doors. Be sure to address the interests of internal and external stakeholders, and the community/business stakeholders. 

  verview Infographics play a crucial role in visually presenting information, d

 
verview
Infographics play a crucial role in visually presenting information, d

 
verview
Infographics play a crucial role in visually presenting information, data, or knowledge. These graphical illustrations are extremely powerful when it comes to effectively communicating complex details quickly and clearly. The objective of this assignment is to generate a visually appealing infographic that showcases the strengths and areas for improvement for a business you select. You may want to research online for examples of infographics to generate ideas.
Instructions
Part 1
Develop an Infographic for a business that exists or one that you would like to start in the future.

Use Microsoft Word or PowerPoint to create the infographic.

Develop an interesting and original title for your infographic.
Include the following essential elements in your infographic:

Prominence of a distinctive marketing image:

Incorporate an iconic visual representation that can be readily associated with your brand, enabling easy recognition among consumers.

Incorporation of key terms related to your company:

Integrate relevant industry-specific vocabulary or phrases that are closely linked to your organization’s core values and offerings, further reinforcing its unique identity.

Storytelling through visuals, statistics, and interesting facts:

Utilize a combination of compelling graphics, factual data, and captivating trivia to narrate the journey and essence of your brand effectively. This multifaceted approach will engage viewers on multiple levels.

Include photos, icons, and graphics that complement the material.
Use a consistent color palette and layout for a visually pleasing design.

Submit your completed 1-page infographic flyer as a digital file (Word, PDF, or PPT ).

When printing or viewing electronically, ensure that the text and images are legible.

Part 2
Write a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.
Develop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.

The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.

Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.
The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.
Submission

  verview Infographics play a crucial role in visually presenting information, d

 
verview
Infographics play a crucial role in visually presenting information, d

 
verview
Infographics play a crucial role in visually presenting information, data, or knowledge. These graphical illustrations are extremely powerful when it comes to effectively communicating complex details quickly and clearly. The objective of this assignment is to generate a visually appealing infographic that showcases the strengths and areas for improvement for a business you select. You may want to research online for examples of infographics to generate ideas.
Instructions
Part 1
Develop an Infographic for a business that exists or one that you would like to start in the future.
Use Microsoft Word or PowerPoint to create the infographic.
Develop an interesting and original title for your infographic.
Include the following essential elements in your infographic:
Prominence of a distinctive marketing image:
Incorporate an iconic visual representation that can be readily associated with your brand, enabling easy recognition among consumers.
Incorporation of key terms related to your company:
Integrate relevant industry-specific vocabulary or phrases that are closely linked to your organization’s core values and offerings, further reinforcing its unique identity.
Storytelling through visuals, statistics, and interesting facts:
Utilize a combination of compelling graphics, factual data, and captivating trivia to narrate the journey and essence of your brand effectively. This multifaceted approach will engage viewers on multiple levels.
Include photos, icons, and graphics that complement the material.
Use a consistent color palette and layout for a visually pleasing design.
Submit your completed 1-page infographic flyer as a digital file (Word, PDF, or PPT ).
When printing or viewing electronically, ensure that the text and images are legible.
Part 2
Write a brief introduction outlining the significance of excellent corporate communication in today’s professional environment.
Develop a brief (250-word) written explanation of your design decisions and how they improve the usefulness of your infographic.

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.
Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.
Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE O

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.

Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.

Submission