Category: Marketing

Read the chapter, I’ve uploaded it in order.
Find an article written between 2019 & 2023 related to ONE topic from the chapter
Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words)
Include the link & APA citation for the article

Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.

Identify and fully analyze a minimum of three problems that the FedEx Office representative can solve. It is important that you carefully consider if the problem you identify has a corresponding FedEx Office solution – primarily in materials production and shipping.

Assessment Task 1 – (Individual work)
Market Opportunity Analysis

Task:

Identify a new product (of your choice) that has entered the Australian market in the last 24 months. You are the market analyst for the firm. Your task is to establish the attractiveness of the product in the market. Using the Market Opportunity Analysis (MOA) framework determine the attractiveness of the product in comparison to one other product in the same category.
For example, home security camera systems with 4 cameras and cloud storage facility.

Word limit: 1,000 (not including Executive summary, title page, references and the appendix section or in-text references)
Presentation requirements: Font: Times New Roman – Font size 12 Paragraphs – align left and double spaced – left margin 2.5 cm
Submission process:Send as email attachment [Subject: MKF 5801 Minor Project]
Assignment type:Report format (*)
Due:
Total Value:
Estimated return date: 19 September, 2024 – with feedback.
(*) Suggested Report format
1.Title Page: Market Opportunity Analysis (name of org); date; authorship. [Do not print
word length on title page – include it on last page of the report] – Not included in word count.
2.Executive Summary – 1 A4 page. Not included in word count
3.Introduction:
4.Body of the report: Use the MOA framework as headings
5.Conclusions/recommendation: Outcome of your analysis and the rational for your recommendation.

I required to update the abstract only to ensure it is line with the attached abstract guidance document. Also the abstract needs to be maximum of 300 words but above 150 words.

Overview
For this semester project, you will choose a branded product in the Sport Utility Vehicle industry. The first step in this process is to develop two important tools: a perceptual map and a value proposition canvas. First, you will use a perceptual map to identify 10 competitors in this space and then select one to focus on for your project.
Step One: Perceptual Map
To create the perceptual map, the first step is to identify two attributes for this group of products. They could be any attribute you want, such as price, durability, built, quality, etc. The key is to choose two attributes that you think would be most important to consumers as it relates to this class of product.
Once you have your two attributes, interview three people and ask them to rate each of your 10 branded products in terms of the two attributes from a scale of 1-9, with one being very poor in an attribute, and nine being exceptional in an attribute.
Next, ask them to rate each attribute on a scale of 1-9, with one being not at all important, and 9 being very important. Once you have these data, you can use the perceptual map tool Download perceptual map toolto develop the perceptual map and place it in the document you will submit.
Step Two: Perceptual Map Narrative
Once you have produced your perceptual map, you will then provide a brief narrative discussing important aspects of this map, such as:
Do you notice any clusters within the perceptual map? These are groups of competitors that are similar and a particular way. Consider them to be a submarket within the larger industry.
What is the best place to be on this in your opinion? Which of these competitors are closest to the best place on the map? Why do you think these particular companies seem to be positioned best?
Do you see any places in the map that would represent a good opportunity for a company? Where specifically would you like to see companies move to?
Step 3: Value Proposition Canvas
Create a value proposition canvas for one of these branded products. Use the value proposition canvas tool to create a value proposition canvas that looks similar to the one provided in the lesson. You’ll find some insight into each of the sections of the VPC and the lesson content as well.
Step 4: Value Proposition Canvas Narrative
In a brief narrative, comment on what you think the source of value is for this branded product to the proposed target market. Consider things like:
the elimination of consumer pain points
the ability of the product to add value to consumers lives in some way
the superiority of this branded product to competitors and substitutes

ASSIGNMENT 3: Write a Blog for the Donut Shop
It is time to develop content! For the Donut Shop ONLY, write an initial blog post. Here are the specifics:
Donut Shop
• The client wants a listicle of 400-500 words
• The blog post must include information about their Signature Double Chocolate Donut
• Their SEO consultant recommends the keyword phrase best breakfast restaurant
• The CTA is to order from their online store.
*** I will attach previous assignments as well to give you a background on the donut shop, etc.***

I required to update the abstract only to ensure it is line with the attached abstract guidance document. Also the abstract needs to be maximum of 300 words but above 150 words.

ASSIGNMENT 3: Write a Blog for the Donut Shop
It is time to develop content! For the Donut Shop ONLY, write an initial blog post. Here are the specifics:
Donut Shop
• The client wants a listicle of 400-500 words
• The blog post must include information about their Signature Double Chocolate Donut
• Their SEO consultant recommends the keyword phrase best breakfast restaurant
• The CTA is to order from their online store.
*** I will attach previous assignments as well to give you a background on the donut shop, etc.***

This will be a 2-part assignment. As of right now the plan (outline) is what is needed. Later when The second half is needed I will then Request you (the writer) to complete the actual paper. Once the 2nd half is finished, I will tip. If you would like to complete the second half now, that is fine but again not needed, Please note that there could be changes if you choose to complete now. Here is the assignment….
In one page, provide a summary about your plan idea by answering the following questions. You are allowed to base your plan on a new organization, an existing organization, or an individual entity.
Before getting started with your plan (overview)?
Campaign/Organization Name:
Describe the nature of this campaign by answering the following:
Is this for a new organization?
Is this for an existing organization?
Is this for a new product or service?
Product/Service Name:
Is this for an existing product or service?
Product/Service Name:
Website:
Include links to all current social media profiles
Is this a one-off campaign or part of a continuous marketing operation?
Describe the nature of campaign/organization by answering the following:
What is your mission?
What problem are you trying to solve?
What is your goal?
What will your objectives be to achieve this?
Who is your audience(s)?
Where do they reside?
What’s their age range?
What is your timeframe for this plan?
Note: this is a two-page assignment and many of these questions will be developed fully as you create the full social media plan due later. Be complete but concise.
The final plan should include 3-4 social media zones/channels. If you are working with an existing business, you may include zones/channels already in use by improving upon their current use. You may also include new zones/channels or delete zones/channels you determine are not effective for the audience.
To see an example plan – pages 142-151 in the attached docs. It is very close to our assignment requirements but ours will be more visual and use some MS Excel files you will find in Blackboard.