Executive Summary (Description of overall strategy) (200 words)
Situation Analys
Executive Summary (Description of overall strategy) (200 words)
Situation Analysis (Opportunities and Threats in each country) (400 words)
Market Entry (The sequence and Timing you will enter in each country) (300 words)
Manufacturing Location and Sourcing (Include any changes you plan to make and when for each country) (300 words)
Target Market Strategy (For each country) (Each target market should represent a combination of demographics and benefits) (400 words)
Countries to enter: 1. Argentina, 2. Brazil, 3. Chile, 4. Columbia, 5. Mexico
Chosen Product to sell: Laptop