Individual Essay: ‘Making Sense of Fashion’
After exploring a variety of theorie
Individual Essay: ‘Making Sense of Fashion’
After exploring a variety of theories, you will have developed a critical eye on the field of Fashion.
You will evidence your capacity to grasp the cultural agency of fashion representations. You will
evaluate fashion products, retail spaces and branding strategies covered in your other classes and
at current fashion news and weekly trending topics, connecting what you see with the theories and
contexts provided in this unit. At the end of the unit, you will choose one case-study and one
theoretical perspective and be able to clearly articulate the cultural implications of your examples.
In 2,000 (plus Appendix and Bibliography) words you will develop a research question on one of the
following themes. Your question must reflect your capacity to engage with the theories discussed in
class and apply them to a suitable case-study:
– Fashion values. Evaluate one of the following issues: Slow and Sustainable Fashion;
Technological Developments; the impact of Globalisation; Equality and Diversity in the Fashion
industry.
– Accessibility, exclusivity, and Luxury. Explore a question around mass production and the search
of exclusivity in luxury fashion. You may include aspects of taste, class and distinction.
– Freedom and control. Discuss notions of liberation, self-expression, conformity and belonging in
relation to fashion practices. How are concepts of identity beyond the individual reflected in the
current globalised fashion arena? Choose a case-study of a brand, a garment or fashion artefact, a retailer or a marketing strategy, or an
example from fashion media. Reflect upon the cultural relevance of your example and link it with
contemporary issues debated in class (e.g., sustainability, gender, fashion change, power). Include
relevant primary research (e.g., visual observation, material analysis). Authors discussed in class and
on the Reading List must be referenced in your essay, which should bring together a minimum of 10
good academic references from academic journals or books. These may be supplemented with reliable
websites, trade journals, newspapers and magazine references. Your essay must be underpinned by appropriate literature and secondary research, direct and indirect
quotes (using Harvard referencing) and visuals (a minimum of three images).
Your writing must be clear and include an introduction to your subject matter, a development of your
argument and a conclusion. The text must be professionally presented and formatted in clean A4 size
paper, black text and double spaced.
Format: 2000 words plus appendices – A4 double spaced, 12-point Arial. Use of images correctly
referenced and formatted is crucial. Below in the file is the topic I choose: Freedom and control – Discuss notions of liberation, self-expression, conformity and belonging in relation to fashion practices. How are concepts of identity beyond the individual reflected in the current globalised fashion arena? And the document below contains Gucci’s case study link and content. Please use the content already contained in the following document for writing. There is also a sample paper for reference below