NOTE: not allowed to use any of AI platform to do this assignment, it should be
NOTE: not allowed to use any of AI platform to do this assignment, it should be developed from scratch;
Please refrain from using any resources from outside of the class. In particular, please do not search the internet for additional information about any of the relevant firms or industries. use the resources uploaded word,pp (espcially section2 )and the book Grant,Robert, Contemporary Strategy Analysis
This is an individual assignment. You may not talk with other students in the class or people outside of the class about the exam. You also may not use generative AI to research, outline, compose your answers, or for any other purpose.
Keep the answer to each question to fewer than 400 words and include a word count with each answer. Within reason, you may include additional exhibits if necessary. Your answer to Question 3 requires an exhibit. (If you include exhibits, be sure to use them in your written response.)
All of the questions on here refer to the case “Hurtigruten: Sailing into Warm Water?” and i have attached it with excel sheet
Question 1: Describe the demand and supply characteristics in the expedition cruise industry, both at the time the case is written and in the near future?
Question 2: Evaluate the attractiveness of the market for (all) expedition cruises. Is this an attractive market today? How is the attractiveness of this market changing? Then, consider the various segments of the market. Within this market, is the polar expedition cruise segment currently more or less attractive than the warm-water expedition cruise segment? How do you expect the relative attractiveness of the two segments to change in the future?
Question 3: How does Hurtigruten’s cost structure in expedition cruises compare to the cost structure of a typical expedition cruise company (like the one shown in Exhibit 7)?
Start with the cost structure provided in Exhibit 7 for a typical 150-bed expedition ship sailing to Antarctica.
Use information in the case to estimate the costs incurred by a 500-bed Hurtigruten vessel making the same voyage.
Calculate Hurtigruten’s costs assuming that the Hurtigruten ship has the same occupancy rate (90 percent) as the ship in Exhibit 7.
Question 4: Does Hurtigruten have competitive advantage in the market for expedition cruises? If so, what is the source of competitive advantage? If not, why not?
Question 5: Consider the risks and opportunities associated with expanding into warm-water expedition cruises for Hurtigruten. Should they expand? Defend your view.
I want rich yet comprehensive answers.