Perform a comprehensive SWOT (i.e., Strengths, Weaknesses, Opportunities, Threats) analysis of Southwest Airlines, and prepare a paper/report (double-spaced, 1″ margins, and size 12 font).
The paper/report should clearly state and explain the company’s STRENGTH. Your recommendations should also be included. Appropriate headings and subheadings are required. Research using scholarly and other respected sources is necessary, and critical thinking and analysis is expected.