presentation
discussion of the topic with the rest of the class.
The following c
presentation
discussion of the topic with the rest of the class.
The following content should be included in the presentation:Company/brand information
Main problem
Critical questions proposed by the case study
SWOT analysis if applicable
5 – 8 Questions for class discussion
Assignment Instructions
Read the assigned case study and answer the following questions in your case study analysis:Describe the main problem presented in this case in a short paragraph (200-250 words)
What are some of the critical questions proposed by this article? (minimum 3)
Based on the arguments from this case and class materials, conduct a SWOT analysis of Chase Sapphire segmentation and brand positioning strategy (use table & bullet points). Interpret your findings from SWOT analysis in short paragraph form.
Provide recommendations for Chase Sapphire segmentation and brand positioning strategy (minimum 200 wor