The eight principles of information architecture were developed by Dan Brown in
The eight principles of information architecture were developed by Dan Brown in 2010 to help UX and UI professionals make better website design decisions. In your module reading, you learned about each of these eight principles and their implications for user experience. In this discussion, you will find a representative example of at least one of these eight principles to share and discuss with your peers. Prior to your initial post, choose one of the eight principles of information architecture to research. Find a website that is lacking in its execution of your chosen principle. Consider searching for local businesses, local government, or local school websites, as these often will be dated or might not have the resources to invest in UX and UI support. In your initial post, address the following in NO MORE THAN 2-3 PARAGRAPHS: Share your example website and identify which principle you feel is lacking in this example. Explain why you believe your example website has poorly incorporated your selected principle. Give specific details to support your claims. In response to at least two of your peers’ initial posts, answer the following in NO MORE THAN 1-2 PARAGRAPHSs: Find a post discussing a different principle than the one that you chose for your initial post. You may respond by adding to the critique. For example, are there other principles of information architecture that are also lacking in the example? Is there interplay between these issues? Defend your claims with specific details. You may also respond by suggesting solutions for the identified issues. In other words, how could the principle of information architecture be better applied in the example website? Defend your proposals with specific details. The two discussion posts to repsond to are below 1st Post https://www.ny.gov This is a link to the New York State government website. This site is lacking in most of Dan Brown’s information architecture principles, but the one that stands out to me most is the front door principle. The front door principle involves designing entry points within a system that provides users with a comprehensive overview or introduction to the content. The New York State website lacks in this principle because it simply provides a list of icons and non-descriptive labels for their offered service categories. With the large quantity of services they provide, this list not very intuitive for the user because their is not enough information for each service category for the user to be able to know which category they should select to find the service they are looking for. If some user research was preformed that measured the likelihood that a user would select the wrong category at least once before finding the category they were actually looking for, I would suspect that this would be the case somewhere between 65% and 85% of the time. 2nd Post Hi Everybody, My chosen website is https://www2.pnwx.com/ It fails multiple principles but I’m going to focus on its failure of the principle of choices. The site gives some choices noted as most popular on the landing page. However, it leaves keywords, categories, ideas, as well as brands available to the user’s imagination with no guidance at all. Also, noted in tiny words at the bottom it excitedly tells the user that this is the only way they can get the products whatever those products may be. If someone gets tired from trying to find something on their website the only other option a customer has is to call them. This is an inefficient business model.