The Impact of Marketing
The Impact of Marketing
Explore how food marketing and advertising contribute to childhood obesity. Reference a specific campaign or study that highlights this issue and include it in your initial post. Post two replies to other students after reviewing their reference. Your initial post is due on Tuesday and your replies due by Sunday. For more information, check out 99 Examples of Innovative Food Marketing.Links to an external site.
How do I get the most points for this discussion?
Discussions should be 8-12 complete sentences long and reference something that we discussed in the module or something that you looked up online (with the exception of this one which is just to get to know you). Main Discussions are worth 20 points, and replies to discussions are 5 points each. This discussion requires two replies to other students. These replies are worth 5 points each with the option for five extra credit points for an additional reply. For example, if the discussion is worth 20 points and you need two replies, then the initial post is worth 10 points and each reply is worth 5 points each for a total of 20 points. You can then write a third reply to another post in that discussion for an additional 5 points, which would give you 25 out of 20 points for the assignment.
Refer to the syllabus for more information and click on pulldown bar in upper right corner to review Discussion Rubric. Main Discussions are worth 10 points, reply Discussions are the “reply” discussion posts made to another student in the course and are worth 5 points; no points are awarded for late or short Reply discussions. Reply Discussions need to be at least 4 informative sentences.
Student response 1 (iman)
Food marketing and advertising play a significant role in contributing to childhood obesity. One notable campaign is the ‘Happy Meal’ marketing by McDonald’s, which targets children with toys and colorful packaging. Studies have shown that such marketing strategies can influence children’s food preferences and increase their consumption of high-calorie, low-nutrient foods. According to a study by the Rudd Center for Food Policy & Obesity, children exposed to food advertising consume more unhealthy snacks. This highlights the need for stricter regulations on food marketing to children to promote healthier eating habits and combat obesity.
Student response 2 (azita)
The pervasive influence of food marketing and advertising on children’s dietary choices contributes significantly to childhood obesity. Advertisers employ tactics like colorful packaging, catchy slogans and strategic product placement to capture young minds, often prioritizing unhealthy options.
Consider the iconic “Tony the Tiger” campaign, which effectively targets children with Frosted Flakes cereal. This campaign exemplifies how marketing shapes preferences for sugary foods.
Research supports this concern. Harris et al. (2009) found food marketing to children significantly contributes to childhood obesity, emphasizing the need for responsible marketing practices.
References:
Harris, J. L., Schwartz, M. B., & Brownell, K. D. (2009). Evaluating the nutritional quality of children’s cereals. Journal of the American Dietetic Association, 109(4), 631-635.