The Introduction section gives an overview of the Fox Factory Holding Corporation. You will play the role of the divisional manager of the new e-bike division of the company. The business plans to sell electric bikes to consumers in the United States (note that this is a fictitious assumption for the case study). The product has been designed but is not yet in production. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified:
Produce the new e-bike internally.
Outsource manufacturing to another manufacturer.
License the design to an existing company for royalties on future sales
In a 2 page APA formatted paper (no title page, must include separate reference page with two sources)Summarize the company’s financial information.
Summarize your perception of their outlook for the next three years.
Elaborate on the three potential options that will be evaluated in the case.
Evaluate two factors that might impact the decision to pursue each option.