Worth 15% of final grade Objectives On successful completion of this assessment,

Worth 15% of final grade
Objectives
On successful completion of this assessment,

Worth 15% of final grade
Objectives
On successful completion of this assessment, students should be able to:
collaborate with team member to identify one business idea and provide a business model canvas,
demonstrate a well-developed understanding of the Business Model Canvas process, and
substantiate an ability to engage in business planning and prepare an effective business plan.
Brief Descriiption
This is a team project where students will reach a consensus and choose a business idea to complete a business model canvas for business ideas selected in unit 9. It may be a start-up or expansion of an existing business. Using the Business Model Canvas, the teams prepare a descriiption of the business idea. In addition to the BMC canvas, students will prepare a report to accompany the canvas that provides a descriiption of the business, business rationale, target market, budget, marketing or promotional plan, and measure that would be used to assess the businesses success. Utilizing the business model canvas, groups should meet the criteria of the rubric available on Moodle.
Submission Instructions
Prepare a group report which includes a descriiption of the business, business rationale, target market, budget, marketing/promotional plan, measures to be used to assess success of the business and the business model canvas about a problem and a possible solution. Each paper should include an introduction and conclusion, should be 5-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size font. The paper should follow the APA guidelines for format and citation.
BMC Sample:
Business Model Canvas Tutorial – Uber Business Model: https://youtu.be/dtf61YDCXDY
BMC template: https://www.strategyzer.com/canvas/business-model-canvas
Evaluation
Activity/Competencies Demonstrated % of Final Grade
Content and Research /70
a. Provide a report to accompany the Canvas that discusses the business idea in a narrative format. The report should include descriiption of the business, a brief market analysis, marketing or promotional plan, funding needed, and financial projections and measures used to assess the business success. The final submission demonstrates improvements over the first submission.
/25
b. Demonstrate the validity of the idea and identify what makes this a true opportunity. The final submission demonstrates improvements over the first submission. /10
c. Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library. The final submission demonstrates improvements over the first submission. /10
d. Prepares a clear Business Model Canvas inclusive of all sections found on the BMC template. Download the template and create a detailed BMC for your business idea. This includes key partners, key resources, channels, cost structure, and revenue streams. The final submission demonstrates improvements over the first submission.
/25
Communication /15
a. Uses clear language (verbal and written), with topic-specific terminology used correctly and effectively /5
b. Information organized intelligently and holistically as a complete report (i.e., not simply answers to questions). Papers must include a proper introduction, conclusion, and be supported by a sound body /10
Attention to Detail /15
a. Document is referenced properly including citations and reference page, and proper title page /10
b. Attention to spelling, grammar, and sentence structure /5
Total /100