Your brilliance at SEO and SEM has attracted the attention of a competitor compa
Your brilliance at SEO and SEM has attracted the attention of a competitor company, Brilliant Event Planning, a luxury event planning company that specializes in Boston and New York City weddings. The company also serves destinations such as The Hamptons and Cape Cod.
Brilliant Event Planning Links to an external site.has offered you $1 million dollars to leave Eternal Elegance Wedding Pros. Before you can get into the weeds with tactics, strategy and ad buys, you’ll first need to prepare a comprehensive search report.
Using everything you’ve learned up to this point and throughout the rest of the course, prepare a search report for Brilliant Event Planning. The report should be an at least seven-slide Powerpoint, Google Slides or Canva presentation that includes the following:
A slide or two outlining current organic search performance
-Include charts or tables
-This should include data for landing pages, store pages, etc.
-Include traffic sources and keywords if applicable
-Make sure to show historical performance to demonstrate trends
A slide or two breaking down ad performance by keyword
-Make sure to include metrics such as clicks, CTR, conversions, cpc, etc.
-Include ad copy if applicable
A slide recommending new ad keywords, blog posts or pages
-Make sure to cite sources or provide reasoning for your recommendations
-Consider using Google Trends data
-Hint: Seasonality could be an important concept
A slide outlining recent developments in SEO and how your client may want to prepare
-Cite sources
-Make sure to explain why it’s important for the client to know
-Consider the following topics: 1) Changes in ranking types 2) Algorithm changes 3) AI-powered search
Copy and paste these links to see some example data
1- Google Search Console data
https://docs.google.com/spreadsheets/d/1gwIx8aYVHsTkP23Dg_nQ7EVNRkqDtbZgWTX2JK-J2pc/edit#gid＝1830093612
2- SEM Rush data
https://docs.google.com/spreadsheets/d/1iP4PeT6yr_JnfZJ70DGM0i4R5kD1OKp2hGrQpCX1ir4/edit
3- Google Ads Data
https://docs.google.com/spreadsheets/d/1Ra-ovZ9Viu6bWOWeAsMyrDkNeQ1TD87tR2Dy8cIBQAU/edit#gid＝0
Brilliant Event Planning Website
https://brillianteventplanning.com/