150 words APA Format please cite all sources
Do not accept or bid if you cannot
150 words APA Format please cite all sources
Do not accept or bid if you cannot help Resources
Read: Chapters 1, 2, 3, & 4 in the textbook will provide if needed
Watch: The External Environment and Management
In an initial discussion forum post, describe the key elements of a customer value proposition. Next, explain how a compelling value proposition might include points of parity as well as points of difference. Ensure the following points are addressed.
Definition of Customer Value Proposition (CVP)
Know the benefits and value that CVP provides for businesses
Explain how a marketing manager uses CVP with today’s business standards