BUSI 600
CASE STUDY ASSIGNMENT INSTRUCTIONS
For each Case Study Assignment, you
BUSI 600
CASE STUDY ASSIGNMENT INSTRUCTIONS
For each Case Study Assignment, you will read the assigned case study and analyze the case
scenario/research through a series of questions. The overall structure of each case is similar in
that each case begins with an abstract followed by a descriiption of the scenario/research and
concludes with a discussion about the situation. The discussion is simply a series of unique
questions about the case scenario that you will answer as your Case Study Assignment.
No abstract is required for the Case Study Assignment nor are an introduction or conclusion;
simply type the questions as an APA style heading and respond. Ensure the following are met:
Must be supported with at least 4 scholarly (peer reviewed) research articles in your
response.
Must be at least 900 words (the word count does not include the question text, cover
page, or reference page)
Use proper grammar, current APA format and submit in MS Word format
Each case can be found within Canvas under the respective Case Study Resources section. This
section is below the assignment instructions.
The specific questions for each Case Study Assignment can be found on the following pages of
the case study:
Hero Builder’s Case Study Assignment: see case page 2
NetConversions Influences Kelley Blue Book: see case page 4
Ramada Demonstrates its Personal Best™: see case pages 3 & 4
View the Case Study Resources section under each Case Study page.