COMPANY PROFILE:
Each student will choose on company to profile or follow throug
COMPANY PROFILE:
Each student will choose on company to profile or follow throughout the semester.
Essentially, you will search for articles and information related to the company including but not limited to operational plans and actions, financial reports, marketing information and industry analysis. You will do this for two months (February and March). For each month, you will provide a dossier that describes what you learned about the company and/or its industry, and based on this information, whether you think this helps or hurts the firm strategically.
You will have three dossiers. Each one will be worth points, and extra point will be rewarded if all three are completed and submitted on time.
Some specific instructions
Each dossier must contain at least three current citations (i.e. they must articles or information published in that month). A reference list must be provided for each dossier
The company profiled must not be one that is cover in either an in-class case or the company I choose for your final case.
Strategic CSR
Using the company you have chosen to profile this semester, discuss the firm’s CSR and Ethical activities and specifically consider how these impact the firm’s overall business strategy