Describe your proposed company including the name, what product or service you i
Describe your proposed company including the name, what product or service you intend to
provide, where you will be headquartered, and why you made these selections.
2) Create a Mission Statement, Vision Statement, and 3 short Value Statements. Describe what
you want the public and potential customers to know about the company from these statements.
3) Consider your overall strategy and answer the following questions:
• What is your competitive advantage? Describe it.
• What is your Value Proposition? Describe
Identify 2 of the biggest competitors in your market. Describe how you intend to differentiate
your product or service from them.
• Create a SWOT Analysis to support your competitive advantage, value proposition, and
differentiation strategies. Submit a chart and discuss the factors you identified.
4) Describe your decision-making style, identify at least 2 potential decision-making barriers
and/or confirmation biases that may impact your ability to make rational, high-quality decisions
part B : organization, human resources and motivation
Imagine your business grows and you need to hire 2-5 employees. Describe how you would
structure your business, what roles would be required, what their job duties would be, the level
of autonomy that is expected, and who is supervising. Consider what kind of expertise you may
need to supplement your skills and knowledge.
2) Before those new employees begin working, you must first, recruit, hire, onboard, and train
them. Describe how you would recruit, hire, train, and motivate these employees. Use your
experience as an employee or volunteer to determine what you would want people experience as
your employee.
Consider the following questions:
• Where would you recruit from/ post job listings?
• What are you willing to pay for the role?
• Can you provide benefits?
• Are they going to be full or part-time?
• How would you train them?
• What kind of motivational practices would you use?
APA Format
Cite your references in APA format.
Use in-text citations where possible in APA format.
Format your paper including title page, reference page, and page numbers.
APA Formatting and Style Guide (7th Edition). (n.d.). Purdue University. Retrieved from
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_g