International Business Project: Each student will be assigned to study an actual
International Business Project: Each student will be assigned to study an actual multinational
enterprise in the business world. The student shall write a 5-8 page report based on the analysis of
information from sources including the SEC, Moody’s, Standard and Poor, and the company’s
website, as well as the library and other sources such as Google and Yahoo!. This report should
include the firm’s products, industry, competitive position in the market, financial performance, as
well as its level of foreign operations, and it should include ratio analysis based on the
financial/accounting data, employing Excel and its relevant functions or data analysis tools. The
report must also contain a two page executive summary providing a synopsis of the overall
company profile and summary findings, as well as a critique of each identified factor, including
distinguishing characteristics and financial strength. The report is due in the fourth week of the
class.
For the purpose of assurance of learning, the student will receive 3 scores for his/her firm analysis,
based on:
a. Score 1: The depth of the analysis and appropriateness in measurement used to evaluate the firm’s
performance (MBA-2M);
core 2: The thoroughness of the information presented for the analysis based on the search of
various sources of information (MBA-1M); and
c. Score 3. The relevance of conclusions drawn from the ratio analysis (MBA-ACCT
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