Introduction (200 words) The introduction should draw from academic sources a

Introduction (200 words) The introduction should draw from academic sources a

Introduction (200 words) The introduction should draw from academic sources and include (but not limited to): A brief explanation of the aim of the case study report A definition of the internal business environment A definition of the micro business environment
A definition of the macro business environment. Section 1 (400 words) This section should give a summary of TUI by including the following (but not limited to): Business overview (e.g., key events, products/services, business type, legal structure) Size (e.g., annual revenue, number of employees, scale of operation, market share) Sector and industry operations Direct and indirect competitors Organisational structure and leadership team. Section 2 (400 words) This section should interpret the information provided by including the following (but not limited to): The impacts of increasing corporate tax rate after Brexit on TUI’s internal environment
How TUI can recover from challenges they are facing using internal environment Section 3 (400 words) This section should interpret the information provided by including the following (but not limited to): The impacts of increasing corporate tax rate after Brexit on TUI’s micro-environment
How TUI can recover from challenges they are facing using micro-environment. Section 4 (400 words) This section should use the information provided to analyse TUI’ macro environment: The impacts of PESTLE factors on TUI’ operations. How TUI can recover from challenges they are facing using macro-environment
Conclusion (200 words) This section should include (but not limited to): Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.
Propose recommended strategies, possible limitations and possible action plan