Provide an example of how an organization, such as your university, uses differe
Provide an example of how an organization, such as your university, uses different media to present a consistent message using an integrated marketing communications strategy (IMC). Explain how each role (advertising, marketing, and PR) functioned together to create and reinforce the brand. Who is their target, what is their message, and what media did they use?
Use the brand “target” and talk about their rebrand, from the 2000s to now. Use sources like official websites