Read: Customer Value Propositions in Business Markets
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Read: Customer Value Propositions in Business Markets
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Read: Getting Brand Communities Right
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Watch: Pricing
Discussion Thread: Price
For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. Use subject headers for each of the article titles. Cite the author within the write-up.
DISCUSSION ASSIGNMENT INSTRUCTIONS
INSTRUCTIONS
The student will post one thread of at least 750 words not to exceed 1,250 words.
THREADS
For each thread, students must support their assertions with at least 2 scholarly authored citations
in current APA format, with at least one new reference from a Marketing Journal to support the
topic researched. Any sources cited must have been published within the last five years, except
for the Bible.
The exceptions are as follows:
· Discussion: Product Thread must cite, in current APA format, at least four articles,
including the three articles listed in the prompt and a new Journal article on PRODUCT;
· Discussion: Disruptive Marketing Thread must include and cite two of your references
used for the Disruptive Marketing Plan Project.
*Note: Scholarly Marketing authored references are an authored source in which a human’s
name is associated with the work.
Additional Expectations
Post-First Feature: This course utilizes the Post-First feature in all Discussions. The Post-First
feature means you will only be able to read and interact with your classmates’ threads after
submitting your thread in response to the provided prompt. For additional information on Post-
First, click here for a tutorial.
If you make a mistake on your discussion posting – repost the entire posting again – do not just
add a reference in another posting – you will not get credit. Do not email your instructor with
corrections to your posting – repost everything again.
The requirement is that you use subject headers AND that you post your discussion directly into
the learning platform.
Remember, you cannot repeat any of the sources from previous postings.