Submit the following deliverables:
Brand: Northrop Grumman Company (Drones)
Bran
Submit the following deliverables:
Brand: Northrop Grumman Company (Drones)
Brand Strategy
Product Strategy
Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
Compose a descriiption of the product or service being marketed and recommend improvements to fit the needs of target segments. The product strategy should describe how marketing strategies evolve as the solution progresses through the product life cycle.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
12-point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format.
Please see the attached papers to use as additional references.