This paper is focused on analyzing these four Companies, and using the findings

This paper is focused on analyzing these four Companies, and using the findings

This paper is focused on analyzing these four Companies, and using the findings to assess to which the fast food industry is profitable, and the distribution of profitability among competitors.
You have to specifically answer to these questions:
• How profitable is my industry? Is it highly profitable or not?
• Which are the most profitable and least profitable companies?
• Which companies are profitable, socially responsible and environmentally conscientious?
To assess if the industry is profitable:
• Identify generic performance indicators (profits, sales, ROE, ROA, stock prices, etc…).
• Analyze the evolution over time of performance indicators (is performance growing or decreasing?)
• Benchmark the performance indicators of your industry with the performance indicators of similar industries
To assess how profitability is distributed among the main competitors:
• Identify generic performance indicators (profits, sales, ROE, ROA, stock prices, etc…).
• Compare the performance indicators of main competitors to identify which companies are best.
Remember to provide your evaluation of the profitability of the industry. Do not simply describe numbers but explicitly judge if the industry is highly profitable, moderately profitable, or not profitable. I want to see your capacity to judge and not just to describe.