Transforming the vision of the Audio Partners into a strategic marketing framework begins with this assignment. You will execute your actionable approach from your discovery thus far to succinctly develop two of the marketing sections required for the business plan, which are noted below. [Note: It is appropriate to state “under evaluation” if the data is not available.]
Suggestions: Draw information from the Audio Partners case study, your research, and content from this course, along with all of your work related to the Audio Partners case study in the assignments, including your business model, SPOT/SPRR findings, survey, census data, and strategic digital marketing initiatives. Note, succinctly respond to each of the following:
Market Analysis. The outline of your market analysis should include, based on a guide from The Startups Team (2018) the following:
Industry descriiption and outlook,
Demographics and segmentation,
Target market,
Market need,
Market test results,
Competition,
How customers will pay,
SWOT analysis, (refer to the Module 5 lecture: Marketing Frameworks)
Barriers to Entry, and
Regulations.
Product development strategy. Launching a new product idea is challenging; however, Audio Partners has developed an innovative new product that can bring value to its target market, which is detailed in the case. Needle (2023) outlines several steps in the process. Briefly gather information from the Audio Partners case study to complete this section.
Idea Generation,
Research,
Planning,
Prototyping,
Testing,
Product Development, and
Commercialization.
Paper Requirements:
Your paper should be 2 -3 pages in length, plus a cover, reference, and appendix pages.
Include 5 resources.
Develop your paper using Business Writing guidelines:
Introduction and conclusion
Each paragraph should have 5-7 sentences
Paragraphs are not indented.
Line spacing is 1.0 (or 1.15) in the paragraph.
Line spacing is 2 between paragraphs.
Left margin is justified/aligned, which means it looks like a straight line.
Right margin is ragged (left aligned paragraph) or straight line (block paragraph)
Using bulleted lists to explain sequencing is a good approach as opposed to long sentences